Chapter 9 Lecture

Chapter 9 Lecture - 3/28/11 Definition The Magazine...

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3/28/11 1 The Magazine Industry Chapter 9 Definition Chapter #9 Magazine Collection of materials (stories, ads, poetry) that its editors believe will be of interest to readers 1700s – 1800s Chapter #9 Magazines were : •Primarily aimed at elites •Focused on politics, literature •Expensive to produce •Costly (to purchase) •Done for hobby, not profit. 1700s – 1800s Chapter #9 United States : •1741 – first magazine in Philadelphia, PA •1825 – fewer than 100 magazines
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3/28/11 2 1825 - 59 Chapter #9 1825 – 1840: 4,000 – 5,000 new magazines Market for magazines increases – large readership national influence 1825 - 59 Chapter #9 Scientific American (1845) Harper ` s Monthly (1850) Women ` s Magazines Chapter #9 Godey ` s Lady ` s Book (1830) 1850 – highest circulation in the U.S. ~ 150,000 1825 - 59 Chapter #9 Expansion of magazines – changes in the nature of business, e.g., the emergence of the freelance magazine writer.
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3/28/11 3 1850 – 1900s Chapter #9 Fundamental changes 1.Expansion of railroads – easier distribution of magazines 2.Postal Act of 1879 – cut mailing costs 3.Advertisement revenue – lower subscription prices. 1850 – 1900s
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Chapter 9 Lecture - 3/28/11 Definition The Magazine...

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