Chapter 11 Lecture - S (1)

Chapter 11 Lecture - S (1) - 1 Radio Industry Chapter 11...

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Unformatted text preview: 4/1/11 1 Radio Industry Chapter 11 End of 19 th Century Chapter #11 1895 – Guglielmo Marconi Technology first used on ships. End of 19 th Century Chapter #11 1906 – Reginald Fessenden Broadcast a speech and music from a phonograph to ships Early 20 th Century Chapter #11 1907 – Lee De Forest develops broadcasting – widely received transmissions 4/1/11 2 WWI Chapter #11 Radio – WWI – US Navy Creation of RCA Chapter #11 1919 – Congress decided that radio should be private enterprise Need to pay for license RCA – formed by firms with radio broadcast patents (AT&T, GE, Westinghouse). 1930 Chapter #11 1930 – courts broke RCA monopoly AT&T, Westinghouse split from RCA RCA allowed to keep radio manufacturing facilities. Radio & Advertising Chapter #11 Radio financial support : •1922 – AT &T sold first radio ad to the Queensboro Realty Company •Entertainment mixed with commercial pitches. 4/1/11 2 WWI Chapter #11 Radio – WWI – US Navy Creation of RCA Chapter #11 1919 – Congress decided that radio should be private enterprise Need to pay for license RCA – formed by firms with radio broadcast patents (AT&T, GE, Westinghouse). 1930 Chapter #11 1930 – courts broke RCA monopoly AT&T, Westinghouse split from RCA RCA allowed to keep radio manufacturing facilities. Radio & Advertising Chapter #11 Radio financial support : •1922 – AT &T sold first radio ad to the Queensboro Realty Company •Entertainment mixed with commercial pitches. 4/1/11 3 1930s Chapter #11 Radio Networks Groups of interconnected radio stations Owned & Operated Stations Network Affiliates Government Regulation Chapter #11 Radio Act of 1912 (Secretary of Commerce) Government Regulation Chapter #11 Radio Act of 1912 Radio Act of 1927 – Federal Radio Commission (FRC) Federal Communications Act of 1934 – Federal Communications Commission (FCC) Public Airwaves Concept that broadcast should be subject to government regulation...
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Chapter 11 Lecture - S (1) - 1 Radio Industry Chapter 11...

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