Chapter 13 Lecture

Chapter 13 Lecture - 4/24/11 Television s Earliest Forms...

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4/24/11 1 Chapter 13 The Television Industry Television ` s Earliest Forms Chapter #13 1880s – lab work to develop broadcast technology, Germany 1928 – first telecast of a drama from GE ` s experimental studio Television ` s Earliest Forms Chapter #13 1935 - 1938 – Nazis in Germany operated first regular TV service – propaganda. 1939 – RCA introduces improved system at World ` s Fair (NY) 1939 – 1945 – WWII. Post WWII Chapter #13 Commercial TV introduced in the US Tied to companies that controlled radio (NBC, CBS, ABC) 1948-52 – freeze on new station licenses
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4/24/11 2 Chapter #13 1955 – 64.5% households owned TV set Early TV shows broadcast live from NY Hollywood first filmed show – I Love Lucy Captain Video The Golden Age of TV (1949 - 1960) The Golden Age of TV (1949 - 1960) Popular Shows The Twilight Zone (Drama) The Lone Ranger (Action-Adventure) I Love Lucy (Situation Comedy) Queen for a Day (Reality) Monday Night at the Movies 21 (Game Show) See it Now (Newsmagazine) Twilight Zone - Talky Tina The Effect of the Quiz Show Scandal on TV http://www.dailymotion.com/video/xqbej_twenty-one-stempel-vs-van-doren_ads 1950s 1950s Quiz Show Scandal Changes Cultural Attitudes •Put an end to the role that sponsors had in creating TV content (programming) •Undermined Americans ` trust in TV
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4/24/11 3 1960s Chapter #13 TV increasingly ad-friendly TV planning & time-selling AC Nielsen – begins supplying TV ratings TV executives used TV ratings to 1. Which shows to keep on lineup 2. How much to charge advertisers 1970s Chapter #13 FCC passed primetime access rule (PTAR) - 1970 •Forced networks to stop supplying programming to local stations for half an hour during prime time for 6 days/ week. 1970s
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Chapter 13 Lecture - 4/24/11 Television s Earliest Forms...

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