Chapter 16 notes

Chapter 16 notes - Chapter 16 Public Relations Public...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 16 Public Relations Public Relations: information, activities, and policies by which organizations seek to create attitudes favorable to themselves and their work, and to counter adverse attitudes. Publicity: The process of getting people or products mentioned in the news and entertainment media in order to get members of the public interested in them. Advertising Public relations PR One type of activity More than one type of activity Pays for space/time Doesn’t pay for space/time Announces its presence Doesn’t announce its presence predictable Unpredictable Early Pioneers Benjamin Franklin did not see PR and advertisement as separate activities. P.T. Barnum mixed advertising, public relations and showmanship. 1900s 1. Advertising and PR industry grew apart 2. PR practitioners positioned themselves as “counselors” to guide the public image of corporations 3. The Publicity Bureau 1920s 1. One-way Model of PR (send directly to press) 2. Ivy Lee 3.
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern