Chapter 16 notes

Chapter 16 notes - Chapter 16 Public Relations Public...

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Chapter 16 Public Relations Public Relations: information, activities, and policies by which organizations seek to create attitudes favorable to themselves and their work, and to counter adverse attitudes. Publicity: The process of getting people or products mentioned in the news and entertainment media in order to get members of the public interested in them. Advertising Public relations PR One type of activity More than one type of activity Pays for space/time Doesn’t pay for space/time Announces its presence Doesn’t announce its presence predictable Unpredictable Early Pioneers Benjamin Franklin did not see PR and advertisement as separate activities. P.T. Barnum mixed advertising, public relations and showmanship. 1900s 1. Advertising and PR industry grew apart 2. PR practitioners positioned themselves as “counselors” to guide the public image of corporations 3. The Publicity Bureau 1920s 1. One-way Model of PR (send directly to press) 2. Ivy Lee 3.
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Chapter 16 notes - Chapter 16 Public Relations Public...

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