Jour 1001 - Study Guide - Exam 1

Jour 1001 - Study Guide - Exam 1 - Jour 1001 Introduction...

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Jour 1001 Introduction to Mass Communication Exam 1 Study Guide Chapters 1 - 5 Your first exam will take place on Friday, February 18, 2011 . It will start promptly at 10:10 am and you will have the entire class period to finish. You will be tested on information presented in the textbooks and lectures. You might also be tested on information from our class discussions (not in-class assignments) including the Comcast article. The exam is worth 100 points and consists of multiple-choice, true/false and short answer questions. Here is a list of concepts that you should study to prepare for the exam. Chapter 1 Media literacy Convergence (also see Ch 5) Audience Fragmentation (also see Ch 5) Mass Communication (Turow ʼ s) 3 Components of Industrial Process (Innovation, Research & Development, Risk) Culture Subculture 3 Ways Media produce/present culture Stereotype Chapter 2 Role of Audiences Adequate Revenue Target Audience Demographic Categories Risk Reduction Genre Formula News
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