Midterm 2 review

Midterm 2 review - Chapter 6 Conglomerate: a company that...

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Chapter 6 Conglomerate : a company that owns a number of companies in different industries. Franchise : a brand that is highly profitable across time as well as cross media. Chapter 7 (Books) Johannes Guttenberg : creation of movable type—individual letters of the alphabet made out of wood or metal that can be rearranged in any number of combinations to make different words. John Milton and Marketplace of Ideas : Areopagitica —in a free-flowing media system, individuals will be able to make their own decisions about what is true and what is false, because media competition will allow different opinions to emerge and struggle for public approval (as in a market), and in the end, the true opinion will win. Trade books : standard-sized books that have flexible covers. Trade paperbacks : smaller, pocket-sized paperback books. Mass Market paperbacks : venues where mass market paperbacks are generally sold, including newsstands, drugstores, discount stores, and supermarkets. Literary Agent : a person who, on behalf of a client, markets the client’s manuscripts of editors, publishers, and other buyers, based upon knowledge of the target market and the specific content of the manuscript. Acquisitions editor : a person who recruits and signs new authors and titles for the company’s list of books. Book royalties : shares of a book’s sale income which are paid to an author, usually based upon the number of copies sold. Chapter 8 (Newspapers) Adversarial press : a press that has the ability to argue with government. Newspaper circulation : the number of newspapers people paid for or received free in one publishing cycle. Penny press : newspapers produced in the early 1830s that were sold on the street at a penny per copy. Effect of Penny Press on news practices : 1.Actively sought out news (newsgathering) 2.Hired reporters. 3. Introduced new sections to appeal to different readers. 4 New jargon of reporting 5 inverted pyramid style of reporting 5. Sold more space to advertisers because of higher circulation. Newspaper chains : companies that own a number of newspapers around the nation Newspaper publisher : the individual in charge of all of a newspaper’s operations, including financial issues, production issues, and editorial issues. Editorial : a term used to describe both all non advertising matter included in the newspaper and opinion pieces created by a newspaper’s editorial writers. Advertising-editorial ratio
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Midterm 2 review - Chapter 6 Conglomerate: a company that...

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