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Unformatted text preview: Economics course preparation Chapter 5 Monopoly Chapter 6 - Markets for homogeneous products Chapter 7 - Markets for differentiated products EXAM 1 (COVERING CHAPTERS 1 7) Chapter 9 - Research and development Chapter 10- Economics of compatibility and standards Chapter 11- Advertising Chapter 12- Quality, durability, and warranties (Excluding section 12.2) Chapter 13- Pricing tactics Chapter 14- Marketing tactics EXAM 2 (COVERING CHAPTERS 9 14) ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Course Goals: ( 1 ) - To understand alternative market structures and the production, sales, and pricing strategies associated with these alternative market structures. ( 2 ) - To understand management strategies and inter-firm interactions associated with alternative market structures in both domestic and international settings....
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This note was uploaded on 02/15/2012 for the course ECON 5300 taught by Professor Ken during the Spring '11 term at Utah Valley University.
- Spring '11