Starbucks_Coffee_Company

Starbucks_Coffee_Company - Starbucks Coffee Company Crisis...

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Starbucks Coffee Company Crisis Case - Part I Dr. Phillip G. Clampitt Cases in Media Management August 1, 2009 Crisis Management Team: PuRr-Luscious Ladies Debra Dobson Diane LeVeque Joyce Jentges Karen Sobiesczyk
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2 Proposed Crisis Management Plan
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3 Table of Contents - Part I Purpose of Crisis Plan…………. ..……………………………………………. ...... ………….…4 Overview of Starbucks. ………………………………………………………. ..... ………. ......... 5 Acknowledgement Forms . ..…………………………………………………. ........... ….…. ...... 10 Crisis Rehearsal Dates …………………………………………………………. ........... ….…. ..11 Crisis Risk Assessment………………………………………………………….…. ..... …......... 13 Overview -Crisis Vulnerabilities Potential Crisis Impact Chart Incident Report Forms…………………………………………………………. ......... ………. .19 Proprietary Information……………………………………………………………. ......... ….... 23 Media Press Kit……………………………………………………………………. ................. 24 Communication Strategy Worksheet……………………………………. ...……. ......... ……. ..26 Stakeholder Contact Information…………………………………. ........ …………………. ..... 28 Business Continuity Plan…………………………………………………………. ........ ……. .32 Crisis Control Center Information………………………………………………………. ........ 33 Post Crisis Evaluation Forms…………………………………………………………. ........... 34 Crisis Rehearsal Review Forms…………………………………………………. ........ 37 Crisis Activation Information …………………………………………. .…….…. ....... 42 Crisis Team Contact Information………………………………………………. .......... 43 Part II ....................................................................................................................................... 46
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4 Purpose of Starbucks Crisis Management Plan The purpose of the Starbucks Crisis Management Plan is to provide clear and concise guidance to our partners and organization, in the event of a crisis, to respond and recover from disasters or other unplanned business interruptions. Planning in advance of these interruptions allows our partners and organization to identify the people, equipment, systems, and timeframes needed to initiate, recover, and restore operations as quickly as possible. Crisis management is much more than dealing with a crisis, it is stopping and avoiding as crisis as well. It is about prevention, planning, and damage control after a crisis occurs. Starbucks empowers all partners to make decisions that impact our reputation. In keeping with our commitment of responsibility to our partners, communities, and shareholders, it is vital to our organization to establish a plan of business continuity and restoration in the event of a crisis.
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This note was uploaded on 02/15/2012 for the course COMM 1200 taught by Professor Hockman during the Fall '07 term at Missouri (Mizzou).

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Starbucks_Coffee_Company - Starbucks Coffee Company Crisis...

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