What is the most brand loyal product?
There are four benefits:
-functional, social, personal, experiential
-(this class) learn about marketing, get course credit.
-car is functional, paper towels, pencil, microwave
-(this class) meet friends, business partner, ect.
-phone, facebook, beer, a tie, clothes, games
-feel good about yourself
-makeup, exercise, volunteering, massage, tanning, grad college
-have fun, enjoy learning
-traveling, movies, amusement parks, music, sport events, Truman the tiger
what has all four benefits?