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World+Music+Slides+Upload-1 - GLOBALIZATION AND WORLD MUSIC...

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GLOBALIZATION AND WORLD MUSIC Sarah Suhadolnik
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Construction of a Genre Label World Music
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Genre Classification Definition of a core set of style characteristics Acquires other expectations/extra-musical associations Performer (ex: gender) Location/mode of performance style Audience (ex: age) Larger Hierarchical value judgments (ex: art music vs. popular music)
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Genre Classification
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Perceptions of our Global Environment Networking and the “shrinking global environment” Approach “world” as a term that defines different perceptions of identity and cultural difference
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What is World Music?
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World Music “The term is a catchall that commonly refers to non- Western music of any and all sorts, popular music, traditional music and even classical music.” (Byrne)
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World Music Marketing Campaign “International Pop Label Meeting” Connecting niche markets with niche audiences (ex: jazz and folk) “ ‘The main aim,’ began the suggested agenda, ‘ is to broaden the appeal of our repertoire…” Define framework for retail Identify target audience/How to reach them Carve out space in the record store
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The World Music “Box” “Includes the Most and leaves out the Least” Creates a place for retailers to confidently rack otherwise “unstockable” releases Creates ability to browse “Stuff that doesn’t belong anywhere else” Collapses the work of the
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World+Music+Slides+Upload-1 - GLOBALIZATION AND WORLD MUSIC...

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