10 summary of advertisers social roles teach the

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Unformatted text preview: r life on a human scale. – Community, Gemeinschaft – Morning in America, Hal Riney (1:00) – Toyota Filled with Pride – Rush n Cash • Products in heroic proportions • Adoring crowds / “throngs” • Holy days, poignant moments • Ch. 10 Summary of Advertisers’ Social Roles • Teach “the language of urbanity.” • Acculturate people into life on a complex urban scale. • Social therapy: Ease people’s discontents with mode...
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