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4 discover new social and physical afflictions 5 fill

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Unformatted text preview: rn life Summary of Advertisers’ Social Roles 1. Maintain personal voice in age of mass communications: – Crooning tone – Control through manipulation – Pseudo ­Gemeinschaft – Personalize products 2. Compensate people for the loss of self ­sufficiency. 3. Present consumption as a form of democratic participation in society. 4. Discover new social and physical afflictions. 5. Fill “the vacuum of advice”: new f...
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