Book review part 7

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Unformatted text preview: Summary of Main Themes 1. Advertising offered people reassuring, therapeutic resolutions to their discontents with dilemmas of modern society: 2. Social complexity challenged sense of personal competence and control. 3. Massive institutions challenged sense of human scale. 4. Mass merchandising challenged individual identity. 5. Advertising offered people reassuring, therapeutic resolutions to their discontents with dilemmas of modern society: 6. Economic changes chall...
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This note was uploaded on 02/16/2012 for the course ADV 865 taught by Professor Dr.thomashove during the Spring '11 term at Michigan State University.

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