MKT_861_SAMPLING_FJ - MKT 861 SAMPLING EXERCISE Fan Jiang...

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MKT 861 SAMPLING EXERCISE Fan Jiang 4.11.2011 MKT 861 SAMPLING EXERCISE Problem 1 – Part A: The best choice is simple random sampling. First we can number all of the elements in the population from one to however many the company’s employees. Treat the numbers in the random number table as having the same number of digits as the highest number of company’s employees. Then randomly determine some starting point in the random number table and proceed in an arbitrary direction until we find a number in the table that matches one in the population, and select that element as part of the sample. Stop when we have reached our sample size. SPSS can help us randomly pick elements also. . Assumption: All of the company’s employees have an equal chance of being included in the sample. Secondly, the research only knows the list of all of the elements in the population (that is a complete list of all employees in the company). Thirdly, they are relatively homogeneous populations within that company so accurate sampling frames are available. Problem 1 – Part B:
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This note was uploaded on 02/16/2012 for the course MKT 861 taught by Professor Thomaspage during the Spring '11 term at Michigan State University.

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MKT_861_SAMPLING_FJ - MKT 861 SAMPLING EXERCISE Fan Jiang...

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