Factor Analysis Exercise

# Factor Analysis Exercise - Factor Analysis Exercise Factor1...

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Factor Analysis Exercise Factor1 Factor2 Factor3 Factor4 X9-Complain Resolution X6-Product Quality X7-E-Commerce Activities/Web Site X8-Technical Support X15-New Products X11-Product Line X10-Advertising X14-Warranty and Claims X16-Ordering and Billing X13-Pricing X12-Salesforce Image X18-Delivery Speed X17-Pricie Flexibility Results: Factor1: Customer Service (Complain Resolution, New Products, Ordering and Billing, and Delivery Speed) Factor2: Product Feature (Product Quality, Product Line, Pricing, and Price Flexibility) Factor3: Marketing Communication Issues (E-Commerce Activities/Web Site, Advertising, and Salesforce Image) Factor4: Technical Support and Warranty and Claims (Technical Support, and Warranty and Claims) Tables: Eigenvalues of the Correlation Matrix: Total = 13 Average = 1 Eigenvalue Difference Proportion Cumulative 1 3.83532914 1.16031090 0.2950 0.2950 2 2.67501824 0.95345226 0.2058 0.5008

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Eigenvalues of the Correlation Matrix: Total = 13 Average = 1 Eigenvalue Difference Proportion Cumulative
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## This note was uploaded on 02/16/2012 for the course MKT 819 taught by Professor Dalewilson during the Summer '11 term at Michigan State University.

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