Logistic Regression Article Review Assignment

Logistic Regression Article Review Assignment - Logistic...

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Logistic Regression Article Review Assignment MKT 819 Author, article title, journal, volume, date, pages: Brian L. Bourdeau, Michael K. Brady, and J.Joseph Cronin, Jr., "A New Frontier in the Battle Against Smoking: An Exploratory Investigation of Low-Income Adult Smokers", , Vol. 16(1/2) 2006, 2006 July 1, 123-149. Purpose of the research: The purpose of the research is to use logistic regression to understand the impacts of different predictors on risky behavior (smoking). It intends to fill an important gag in the marketing literature by examining the drivers of risky behaviors such as smoking among the economically disadvantaged. Variables: Dependent Variable: Smokers VS. Non-smokers Independent Variable: Age, race, gender, depression scores, and self-esteem scores. The sample: Sample composition: ethnically diverse, low-income consumers Sample size: 729 Details of the methods used: Literature review Survey methods Descriptive statistics:
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This note was uploaded on 02/16/2012 for the course MKT 819 taught by Professor Dalewilson during the Summer '11 term at Michigan State University.

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Logistic Regression Article Review Assignment - Logistic...

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