Chapter 4 - Chapter 4 Know and understand Exhibit 4-1, page...

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Chapter 4 Know and understand Exhibit 4-1, page 120 1. Domestic 2. International 3. Multinational 4. Global Strategic Orientation Domestically oriented Export-oriented multidomestic Multinational Global Stage of Development Initial Foreign Involvement Competitive positioning Explosion of international Operations Global Cultural Sensitivity Of little importance Very important Somewhat important Critically important Manager Assumptions "One best way" "Many good ways" "The least-cost way" "Many Good Ways" The four different stages of Globalization 1) Domestic- market potential is limited to the home country, with all production and marketing facilities located at home. Managers may be aware of the global environment, and may want to consider foreign involvement. 2) International- exports increase, and the company usually adopts a multidomestic approach, probably using an international division to deal with the marketing of products in several countries individually. 3) Multinational- the company has marketing and production facilities located in separate countries and maintain ownership and control. 4) Global- stage of corporate international development transcends any single home country. These corporations operate in true global fashion, making sales and acquiring resources in what country offers the best opportunities and lowest cost. At this stage, ownership, control, and top management tend to be dispersed among several nationalities. Understand the meaning of
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Chapter 4 - Chapter 4 Know and understand Exhibit 4-1, page...

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