Case_Notes-_IDEO_Product_Development[1] - Case Notes: IDEO...

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Case Notes: IDEO Product Development Dennis Boyle worked for IDEO, one of world’s largest & most successful product development firms in California (privately held company) CEO is lead engineer David Kelley Company services included mechanical/electrical engineering, industrial design, ergonomics, information technology, prototype machining, and cognitive psychology Over 300 workers in 90’s and opened many global design centers Ways of improving: employee surveys, studying workplace interactions through Frequently prototyping to ensure good communication; “rough, rapid, and right” They refer to failure as “enlightened trial and error” Funnel process of brainstorming; “Deep dive approach” when progress came to a stand-still “show-and-tell” Mondays; “Tech Box” was giant box of curiosities and interesting gadgets to inspire creators Discouraged formal titles; no mandatory dress code; employees encouraged to
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This note was uploaded on 02/15/2012 for the course BLAW 1310 taught by Professor Hale during the Fall '11 term at Texas State.

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