Homework 1 - Marketing 360 Section 1 Homework # 1 Spencer...

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Marketing 360 Section 1 Homework # 1 Spencer Lane 9/7/2010 Company Name: ClimaSleep Product Name: ClimaSleep 2000 and ClimaSleep 3000 Target Market: Hotter states in the US, College Students Market Need: Way to stay cool at night without the use of air conditioning Question 1: One problem that many people face is getting too hot at night, especially during the summer. The one time of the day that people want to be the most comfortable is at night when they are sleeping, as sleep is one of the most important things for healthy living. Blankets are not often used as they cause people to overheat and sweat, which is very uncomfortable. Air conditioning is not always an affordable option for everyone especially in these times and sometimes a simple air fan just doesn’t do the trick. Question 2: My product is a blanket that uses Freon the same chemical used in air conditioners, to produce a cooling sensation in the blanket. It will allow the consumers to control the temperature to their own level of comfort. Question 3: The primary target market for this product will consist of the areas that are primarily
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Homework 1 - Marketing 360 Section 1 Homework # 1 Spencer...

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