Homework 2 - Marketing 360 Section 1 Homework 2 Spencer...

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Marketing 360 Section 1 Homework # 2 Spencer Lane 10966400 9/17/2010 Company Name: ClimaSleep Product Name: ClimaSleep 2000 and ClimaSleep 3000 Target Market: Hotter states in the US, College Students Market Need: Way to stay cool at night without the use of air conditioning Mission Statement: Our purpose is to provide a system that provides better temperature control during sleep for added comfort. We also aim to provide a service to those that do not have the means to purchase an air conditioner. We aim to reduce energy usage by converting consumers to our product line rather than an expensive, high-energy air conditioning system. We would like to be known as a green company that will in the end provide comfortable sleeping to people around the world. Question 1: “ How does our new product compare to other electric sleeping components on the market currently?” - “ Would you purchase this product over an air conditioning unit?” - “ Would you be more inclined to buy our product if it came with a 30 day risk free trial?” - “ Where do you think this product would be found in a store?” -What kind of stores do you see this product being sold in?” - “ If this product was featured in an advertisement in a newspaper, magazine, or on the
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Homework 2 - Marketing 360 Section 1 Homework 2 Spencer...

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