Homework 3 - Marketing 360 Section 1 Homework # 3 Spencer...

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Marketing 360 Section 1 Homework # 3 Spencer Lane 10966400 9/27/2010 Company Name: ClimaSleep Product Name: ClimaSleep 2000 Target Market: Hotter states in the US, College Students, those who cannot afford an air conditioning system Market Need: Way to stay cool at night without the use of air conditioning 1.) How: Consumers will realize a need for our product, as it is a cheaper and more efficient product than an air conditioning system. When: Consumers will realize a need for this product when they realize that they are unable to deal with hot temperatures at night and are unable to afford an air conditioning system. Why: Why consumers need this product is for an efficient and inexpensive way to keep themselves comfortable at night. Where: Consumers will see they need this product when they see this product advertised in stores and on the Internet and that is more reasonable for them than other products. Some of the promotional products we will use are key chains, coffee mugs, t-shirts, and posters. We will give these out with the intention of customers receiving key chains and t-shirts. The shirts and coffee mugs will also be used in the stores our product is sold in to raise brand awareness of our product. The posters will also be used in the stores to promote awareness. The purchase of our product is a high effort deliberate decision, as
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Homework 3 - Marketing 360 Section 1 Homework # 3 Spencer...

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