Homework 4 - Section 1 Homework # 4 Spencer Lane 10966400...

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Section 1 Homework # 4 Spencer Lane 10966400 10/22/2010 Company Name: ClimaSleep Product Name: ClimaSleep 2000 Target Market: Hotter states in the US, College Students, those who cannot afford an air conditioning system Market Need: Way to stay cool at night without the use of air conditioning 1. We could segment our target market demographically by geodemography. Our target market would live in extreme climates where it is really hot in the summers and really cold in the winters. The generational marketing group that would use our product would mainly be poor college students that can’t afford air conditioning, elderly people that want complete temperature control, and any generation in between that wants to get rid of their air conditioning units to be more economical with our product. If we segmented our target market by psychographics, they would be people that share the common feeling that they should do what they can to conserve energy and pay less for air conditioning and heating costs and buy our product that conserves energy.
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This note was uploaded on 02/15/2012 for the course MKTG 360 taught by Professor Joireman during the Fall '08 term at Washington State University .

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Homework 4 - Section 1 Homework # 4 Spencer Lane 10966400...

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