homework 5 - Section 1 Homework # 5 Spencer Lane 10966400...

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Section 1 Homework # 5 Spencer Lane 10966400 11/5/2010 Company Name: ClimaSleep Industries Product Name: ClimaSleep Comfort Series Target Market: Hotter states in the US, College Students, those who cannot afford an air conditioning system Market Need: Way to stay cool at night without the use of air conditioning 1. With our product it is imperative that customers feel happy and confident about their purchase. That is why our company’s intent is to make our customers feel emotionally better knowing that they have purchased a product that is better for the environment than an air conditioning unit. Also, we would like our customers to feel comfortable sleeping with our product so we will try and market it as a really restful and relaxing product that will create a more comfortable sleeping environment. We will try and bond with our customers using these guidelines as characteristics for our product. 2. Our product line is known as the ClimaSleep Comfort Series from ClimaSleep
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homework 5 - Section 1 Homework # 5 Spencer Lane 10966400...

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