Homework 7 - Section 1 Homework # 7 Spencer Lane 10966400...

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Section 1 Homework # 7 Spencer Lane 10966400 11/16/2010 Company Name: ClimaSleep Product Name: ClimaSleep 2000 Target Market: Hotter states in the US, College Students, those who cannot afford an air conditioning system Market Need: Way to stay cool at night without the use of air conditioning 1. We will distribute our product in such stores as Wal Mart, Sharper Image, Bed Bath and Beyond, Kohl’s, Sears, JcPenny, and Linens and Things. We would like to try and keep it in the types of stores that sell products similar to ours so customers searching for these products will see our new product. Our product will have three channel levels of producer, retailer, and consumer. We will use many retailers to sell our product in order to spread the awareness of it. We will use a single website of our own and will allow other companies to sell it online as well. 2. We will use only manufacturing agents for our intermediaries, as our product will not be sold wholesale. We will host our own website that provides all pertinent information
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Homework 7 - Section 1 Homework # 7 Spencer Lane 10966400...

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