Homework 9 - Section 1 Homework # 8 Spencer Lane 10966400...

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Section 1 Homework # 8 Spencer Lane 10966400 12/10/2010 Company Name: ClimaSleep Product Name: ClimaSleep 2000 Target Market: Hotter states in the US, College Students, those who cannot afford an air conditioning system Market Need: Way to stay cool at night without the use of air conditioning 1. We plan to use mostly print newspaper ads as well as radio ads. We plan to do this along with our website promotion that we will be doing as well. We plan to use these two resources as they are very cheap and will reach a mass amount of people. The Sunday newspaper will be one of our biggest days to promote as that is the day that our field studies have shown most people tend to look in the paper for coupons as well as other print ads. The radio will serve as a good mass-market appeal as many people listen to the radio as they drive. We will hit the main hours of before, lunch, and after work as there are the most drivers on the road. 2. One guerrilla technique we will use is promotions and giveaways at many of the stores
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This note was uploaded on 02/15/2012 for the course MKTG 360 taught by Professor Joireman during the Fall '08 term at Washington State University .

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Homework 9 - Section 1 Homework # 8 Spencer Lane 10966400...

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