chapter2

chapter2 - 2-1Operations Operations Strategy Operations...

Info iconThis preview shows pages 1–12. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 2-1Operations Operations ManagementManagementOperations Strategy Operations Strategy Chapter 2Chapter 22-2OutlineOutline♦Missions and Strategies.♦Achieving Competitive Advantage Through Operations.♦Competing on Differentiation.♦Competing on Cost.♦Competing on Response.♦Life Cycle.♦Global Strategies.2-3MissionMission♦Mission - “Where are you going?”♦Mission statement:♦States organization’s purpose for being.♦Provides boundaries & focus.♦Answers ‘How can we satisfy people’s needs?’♦Published.2-4Mission Statement - MerckMission Statement - MerckThe mission of Merck is to provide: (1) Society with superior products and services - innovations and solutions that improve the quality of life and satisfy customer needs,(2) Employees with meaningful work and advancement opportunities, and (3) Investors with a superior rate of return.2-5Mission Statement - COBAMission Statement - COBAThe College of Business Administration...seeks to: ♦Provide students with a high quality business education that prepares them to become productive contributors and leaders... ♦Conduct research…[to] extend and expand existing levels of knowledge and understanding relating…to enterprises in both the private and public sectors. ♦Serve the university, the citizens of Missouri, and the St. Louis business community through useful outreach programs...2-6Mission/StrategyMission/Strategy♦Mission - “Where are you going?”♦Strategy - “How are you going to get there?”2-7StrategyStrategy♦Action plan to achieve mission.♦Exploits strengths and opportunities, avoid weaknesses.♦Functional areas have strategies.2-8Strategy ProcessStrategy ProcessMarketingStrategyOperations StrategyFin./Acct.StrategyCompanyMissionBusinessStrategy2-9Operations StrategyOperations Strategy♦Should include measurable goals:♦Product quality.♦Customer wait time.♦Delivery times.♦Safety.♦Equipment down time. ♦Employment and/or layoffs.2-10Competitive Advantage Through:Competitive Advantage Through:♦Differentiation. Better!♦Cost leadership. Cheaper!♦Quick response.Faster!2-11Competing on DifferentiationCompeting on Differentiation♦Better physical characteristics and service attributes....
View Full Document

This note was uploaded on 02/15/2012 for the course BA 252 taught by Professor Jamescampbell during the Winter '03 term at UMSL.

Page1 / 34

chapter2 - 2-1Operations Operations Strategy Operations...

This preview shows document pages 1 - 12. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online