chapter2

chapter2 - 2-1Operations Operations...

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Unformatted text preview: 2-1Operations Operations ManagementManagementOperations Strategy Operations Strategy Chapter 2Chapter 22-2OutlineOutlineMissions and Strategies.Achieving Competitive Advantage Through Operations.Competing on Differentiation.Competing on Cost.Competing on Response.Life Cycle.Global Strategies.2-3MissionMissionMission - Where are you going?Mission statement:States organizations purpose for being.Provides boundaries & focus.Answers How can we satisfy peoples needs?Published.2-4Mission Statement - MerckMission Statement - MerckThe mission of Merck is to provide: (1) Society with superior products and services - innovations and solutions that improve the quality of life and satisfy customer needs,(2) Employees with meaningful work and advancement opportunities, and (3) Investors with a superior rate of return.2-5Mission Statement - COBAMission Statement - COBAThe College of Business Administration...seeks to: Provide students with a high quality business education that prepares them to become productive contributors and leaders... Conduct research[to] extend and expand existing levels of knowledge and understanding relatingto enterprises in both the private and public sectors. Serve the university, the citizens of Missouri, and the St. Louis business community through useful outreach programs...2-6Mission/StrategyMission/StrategyMission - Where are you going?Strategy - How are you going to get there?2-7StrategyStrategyAction plan to achieve mission.Exploits strengths and opportunities, avoid weaknesses.Functional areas have strategies.2-8Strategy ProcessStrategy ProcessMarketingStrategyOperations StrategyFin./Acct.StrategyCompanyMissionBusinessStrategy2-9Operations StrategyOperations StrategyShould include measurable goals:Product quality.Customer wait time.Delivery times.Safety.Equipment down time. Employment and/or layoffs.2-10Competitive Advantage Through:Competitive Advantage Through:Differentiation. Better!Cost leadership. Cheaper!Quick response.Faster!2-11Competing on DifferentiationCompeting on DifferentiationBetter physical characteristics and service attributes....
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chapter2 - 2-1Operations Operations...

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