chapter5

chapter5 - 5-1Operations Operations...

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Unformatted text preview: 5-1Operations Operations ManagementManagementDesign of Goods and ServicesDesign of Goods and ServicesChapter 5Chapter 55-2OutlineOutline♦Product Strategies & Selection.♦Life Cycle.♦Product Development Stages.♦Concurrent design.♦Quality Function Deployment (QFD).♦Design Issues.♦Documents.♦Service Design.5-3♦Find new products to design, develop and market.♦Develop and implement a product strategy that:•Meets demands of the marketplace.•Provides a competitive advantage.•Differentiation.•Low cost.•Rapid response.GoalsGoals5-4♦Product strategy includes:♦Selection- What good or service should be offered.♦Development- From product concept to introduction.♦Design (and redesign) - To define and redefine product.Product StrategyProduct Strategy5-5♦Deciding which products (goods and services) to provide.♦Customers buy satisfaction, not parts.♦What is a Product? ♦Need-satisfying offering of an organization.♦Example: Procter & Gamble (P&G) ♦P&G does not sell laundry detergent.♦P&G sells the benefit of clean clothes.Product SelectionProduct Selection5-6ProductProductIdeaPackagePhysicalGoodFeaturesQualityLevelService(Warranty)Brand(Name)Product ComponentsProduct Components5-7Product Life CycleProduct Life CycleGrowthDeclineTimeIntroductionMaturitySalesSales Revenue5-8Product Life Cycle, Sales, Cost, Product Life Cycle, Sales, Cost, and Profitand ProfitSales, Cost & Profit . IntroductionMaturityDeclineGrowthCost ofDevelopment& ManufactureSales RevenueTimeCash flowLossProfit5-9Product Life CycleProduct Life CycleIntroductionIntroduction♦Initial designs.♦Product development.♦Process modification and enhancement.♦Supplier development.♦Increasing costs and revenues.♦Generally cost>revenue.5-10Idea GenerationIdea Generation♦Provides basis for entry into market.♦Sources of ideas.♦Market need (60-80%).♦Engineering & operations (20%).♦Technology; competitors; inventions; employees.♦Very few ideas become marketable products.5-11Need Very Many Ideas for Need Very Many Ideas for Successful New ProductsSuccessful New Products500100015002000Development StageNumber1000Market requirementDesign review,Testing, Introduction25Ideas1750Product specification100Functional specificationsOne success!...
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This note was uploaded on 02/15/2012 for the course BA 252 taught by Professor Jamescampbell during the Winter '03 term at UMSL.

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chapter5 - 5-1Operations Operations...

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