chapter5 - Operations Operations Management Management...

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5-1 Operations Operations Management Management Design of Goods and Services Design of Goods and Services Chapter 5 Chapter 5
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5-2 Outline Outline Product Strategies & Selection. Life Cycle. Product Development Stages. Concurrent design. Quality Function Deployment (QFD). Design Issues. Documents. Service Design.
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5-3 Find new products to design, develop and market. Develop and implement a product strategy that: Meets demands of the marketplace. Provides a competitive advantage. Differentiation. Low cost. Rapid response. Goals Goals
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5-4 Product strategy includes: Selection - What good or service should be offered. Development - From product concept to introduction. Design (and redesign) - To define and redefine product. Product Strategy Product Strategy
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5-5 Deciding which products (goods and services) to provide. Customers buy satisfaction, not parts. What is a Product? Need-satisfying offering of an organization. Example: Procter & Gamble (P&G) P&G does not sell laundry detergent. P&G sells the benefit of clean clothes. Product Selection Product Selection
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5-6 Product Product Idea Package Physical Good Features Quality Level Service (Warranty) Brand (Name) Product Components Product Components
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5-7 Product Life Cycle Product Life Cycle Growth Decline Time Introduction Maturity Sales Sales Revenue
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5-8 Product Life Cycle, Sales, Cost, Product Life Cycle, Sales, Cost, and Profit and Profit Sales, Cost & Profit . Introduction Maturity Decline Growth Cost of Development & Manufacture Sales Revenue Time Cash flow Loss Profit
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5-9 Product Life Cycle Product Life Cycle Introduction Introduction Initial designs. Product development. Process modification and enhancement. Supplier development. Increasing costs and revenues. Generally cost>revenue.
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5-10 Idea Generation Idea Generation Provides basis for entry into market. Sources of ideas. Market need (60-80%). Engineering & operations (20%). Technology; competitors; inventions; employees.
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