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Unformatted text preview: Allow us to speed up and simplify our processing Usually work fairly well, but can also mislead us AVAILABILITY HEURISTIC: judging the probability of an occurrence by the ease with which it comes to mind Can lead us to judge risk inaccurately REPRESENTATIVE HEURISTIC: judging probability of an occurrence by its similarity to a prototype Can lead to a “base rate neglect” - ignoring how frequent things are when judging their probability of occurrence We simplify the world, and that’s necessary to function in everyday life But there’s often a fine line between simplification and oversimplification We should use our schemas and heuristics but we shouldn’t rely on them blindly 14:01 14:01...
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This note was uploaded on 02/15/2012 for the course PSYCH 110 taught by Professor Marino during the Spring '11 term at Emory.
- Spring '11