{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Case Study - VF Brands - Final

Case Study - VF Brands - Final - Derek Ho Intro to Supply...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Derek Ho November 16, 2010 Intro to Supply Chain Management Case Study – VF Brands VF Corporation is the world’s largest publicly owned apparel company. This company started in 1899 as Reading glove and Mitten Company and eventually expanded into producing lingerie. Afterwards, VF continued to expand into the jeans business which made up 75% of its $1 billion in sales. By 2008, VF Corporation had total revenues of over $7.6 billion. In 2004, VF developed its Strategic Growth Plan. Its new Growth Plan was to expand its focus from a basic apparel company into a global lifestyle apparel company with strong and recognizable brands. By 2008, its lifestyle brands amounted to 44% of its revenue. In addition, it hoped to expand its sales outside the United States, especially in developing nations where they had increasing purchasing power. Finally, they hoped to sell its produce through single-brand stores so they can showcase their line more directly to customers. VF Corporation organized its business into five coalitions – each being responsible for their product lines, sales and marketing. With all these different types of brands, VF inevitably had to do a lot to preserve its corporate and organizational culture while staying true to each unique brand. VF Corporation possesses many strengths and opportunities for its business to grow. First of all, VF is known for their strong manufacturing plants. Their plants have consistently produced products in
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern