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comm research - nov. 9

comm research - nov. 9 - Content analysis Study of human...

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Content analysis Study of human artifacts (television shows, magazines, web pages, etc.) Can study the current time, or draw from archives to study a phenomenon over time or at a historical moment In communication research, content analysis is well suited to questions of how the content of media might affect those who consume it Facebook Whatever you put on facebook is owned by facebook Sold the right to university researchers o Unrestricted access to anything anyone has ever posted o Wealth of data on how people network and communicate with others No hawthrone effect, subjects do not know they are being researched How to start a content analysis? What is your research question What is your unit of analysis How will you sample from the available range of artifacts How are you operationalizing your variables o Ex. What is going to count as referencing a certain group How will you code your findings?
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