bookreportonbuiltto last - Built to Last Table of Contents

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Unformatted text preview: Built to Last Table of Contents Introduction----------------------------------------------------------------------------- 3 Visionary Companies and Comparison Companies------------------------------3 Twelve Shattered Myths-------------------------------------------------------------- 4 Clock Building Not Time Telling-------------------------------------------5 No Tyranny of the OR (Embrace the Genius of AND) ---------------6 More than Profits--------------------------------------------------------------7 Preserve the Core/Stimulate Progress----------------------------------- 7 Big Hairy Audacious Goals (BHAG) --------------------------------------- 8 Cult like Cultures---------------------------------------------------------------8 Try a Lot of Stuff and Keep What Works---------------------------------- 8 Home Grown Management-------------------------------------------------- -9 Good enough is never enough----------------------------------------------- 9 The End of Beginning----------------------------------------------------------9 Building the Vision-------------------------------------------------------------10 Conclusion--------------------------------------------------------------------------------- 11 Introduction Collins and Porras analyzed a list of 18 companies and chose them as visionary companies, comparing them to an additional 18 companies which they called comparison companies. The authors were very clear that the comparison companies are not completely unvisionary. The comparison companies are excellent companies that have survived and made money as long as the visionary companies in most cases. To add, the authors want the readers to think the visionary companies as the gold medalists and the comparison companies as the silver Built to Last or bronze medalists. Furthermore, Collins and Porras ensured that the visionary companies did not have perfect records. They then use the traits of the visionary companies to break the myths that are conventionally perceived as a formula for building a successful, enduring, or what the authors call visionary companies. Visionary Companies and Comparison Companies The criteria Collins and Porras used when selecting the visionary companies included that they must be premier institutions in their industry, widely admired by knowledgeable businesspeople, made an indelible imprint on the world which we live in, had multiple generations of chief executives, been through multiple product (or service life cycles), and founded before 1950 (pg. 2). The authors listed as visionary companies 3M, American Express, Boeing, Citicorp, Ford, General Electric, Hewlett-Packard, IBM, Johnson & Johnson, Marriott, Merck, Motorola, Nordstrom, Philip Morris, Procter & Gamble, Sony, Wal-Mart, and Walt Disney (P. 3)....
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This note was uploaded on 02/15/2012 for the course THEORY AND 3023_01112 taught by Professor Kkkk during the Spring '12 term at Southern Maryland.

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bookreportonbuiltto last - Built to Last Table of Contents

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