MKTG 649 - MKTG649 KonicaMinolta 13:01:00...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
MKTG 649 09/02/2012 13:01:00 Chapter 6 – Market Research Konica Minolta     Review health and growth of economy and the competitors located within the  area – Xerox, Cannon, Sharp (Hypothesis) Find primary target market and options for selecting new, and possibly more  profitable market Review progress of sales team responsible for product Issues of Quantitative Research Surveys, Panels, Objective sales data, Experiments o Internal validity Are we asking the right questions, to the right people to provide  answers in relation to our market potential Make sure to answer applicable question Consistency within measurement  o Reliability Similar results throughout repetition o External validity Creating sample that represents entire population Securing Qualitative Research Focus Groups One-on-One Blogs and Wikis Projective Techniques
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/16/2012 for the course MKGT 649 taught by Professor Staff during the Spring '11 term at S.F. State.

Page1 / 5

MKTG 649 - MKTG649 KonicaMinolta 13:01:00...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online