jour ch9 - advertising – Relationship should be one of...

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1 Media Relations Chapter 9 Media Relations/Print &Broadcast Print #1 ??????? Broadcast Internet Media Relations - Text Dealing with the media Pitching publicity Online publicity Handling media interviews Dealing With the Media MY KEY POINTS Develop relationships Know the reporter Be on time News means news You need them, they need you !!!!! Publicity News content / something of interest Unique, different Stand out Timely Right context / format Visual – video, pictures, interviews Securing positive publicity through the media still lies at the heart of public relations practice
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2 The presumed goal of a journalist is objectivity. Publicity is regarded as more credible than
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Unformatted text preview: advertising – Relationship should be one of friendly adversaries • Reporter wants the story whether good or bad • Organizations want to be seem in the best light. Publicity Four specific ways to generate publicity. • News release • A discussion • News conference • Psuedoevent News Release • A formal statement from an organization, in ready to publish form, which is used to inform the media of any information that could warrant coverage by the media. • Chapter 16 Writing A Discussion • Interviews – Person to person – Email News Conference • Psuedovent – Current Event – Competition/Awards – Event/Activity – Anything 3 Publicity Question: Is all news/publicity good?...
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This note was uploaded on 02/16/2012 for the course JOUR 328 taught by Professor Klipstine during the Spring '10 term at South Carolina.

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jour ch9 - advertising – Relationship should be one of...

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