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Unformatted text preview: advertising – Relationship should be one of friendly adversaries • Reporter wants the story whether good or bad • Organizations want to be seem in the best light. Publicity Four specific ways to generate publicity. • News release • A discussion • News conference • Psuedoevent News Release • A formal statement from an organization, in ready to publish form, which is used to inform the media of any information that could warrant coverage by the media. • Chapter 16 Writing A Discussion • Interviews – Person to person – Email News Conference • Psuedovent – Current Event – Competition/Awards – Event/Activity – Anything 3 Publicity Question: Is all news/publicity good?...
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This note was uploaded on 02/16/2012 for the course JOUR 328 taught by Professor Klipstine during the Spring '10 term at South Carolina.
- Spring '10