1950s Mass Culture - 1950s Mass Culture 2/13/12 - Rise of...

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1950s Mass Culture 2/13/12 - Rise of advertising and mass consumer culture - Freudian psychology created a lot of advertising strategies - Same strategies employed by the government, as they left the Korean War o Domino Theory: if one country falls into communism, they all will. o Cold War, Korean War, McCarthyism o Historically there tends to be a swinging pendulum between society being internally and externally focused Internal focus is reappearing during this time - Highway system was just beginning o Created a homogenous society o Lost character of small town America - Development of post-war housing and suburbanization o All houses created the same o Beginning of the flight into the suburbs Life revolved around the automobile - Society was very suspicious of government - Wary of mass culture - Containment culture: idea of containment that goes along with domino theory o Applied to people living in the suburbs o Had to have perfect conformity and contain all the people who didn’t fit the
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1950s Mass Culture - 1950s Mass Culture 2/13/12 - Rise of...

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