Sponsorship - Sponsorship: the two-way exchange between...

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Sponsorship: the two-way exchange between business and sport organization from which the company expects tangible commercial benefits Fundraising: the solicitation of money for a sport organization Sponsorship involves a contract in terms of how much and what needs to be done with it, but fundraising is just the given money and the person who receives the money can do what he likes with it. Money can be allocated however with fundraising Why Give? Private giving – voluntary transfer of goods Emotional Attachment: most people who give have no actual attachment to the school; they have emotional attachment Self-interest: ego enhancement, Psychic Benefits: the prestige factor that comes with giving money The tangible rewards: what’s in it for me if I give money? People may receive tickets for giving money, dinner banquets, some people get championship rings, getting plaques in buildings, preferred parking Tax deductibles on donations – circa 65% Trust: property is managed by one person or a group for the benefit of another
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Sponsorship - Sponsorship: the two-way exchange between...

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