ea - EA supports the Entertainment Software Ratings Board...

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EA supports the Entertainment Software Ratings Board (ESRB) and game ratings. As a founding member of the ESRB, we believe in an industry- supported, voluntary rating system. Ratings are designed to provide accurate and objective information about the content in computer and video games so that consumers can make an informed purchase decision. The ESRB is an independent organization which assigns game content ratings, enforces advertising guidelines and helps ensure responsible online privacy practices. EA's computer and video games as well as our marketing materials are submitted to the ESRB for review – each carries an ESRB rating. We strongly support efforts by the Entertainment Software Association (ESA) and the ESRB to educate consumers, parents and retailers on the ESRB rating system. You can find more information about the ESRB at http://www.esrb.org/ http://www.esrb.org/ . FOUNDED: 1982 OWNERSHIP: Public (Nasdaq: ERTS) GLOBAL HEADQUARTERS: Redwood City, California EMPLOYEES: 8,000 worldwide as of March 31, 2010 BACKGROUND: Electronic Arts Inc. is a leading global interactive entertain- ment software company. EA develops, publishes, and distributes interactive software worldwide for video game systems , personal computers, wireless devices and the Internet. TOP SELLERS: In fiscal 2010, EA had 27 titles that sold more than one million cop and five titles that each sold more than four million copies, includin Madden NFL 10 , Need for Speed SHIFT, The SIMS 3 and Battlefi Company 2. In 1982, Electronic Arts was founded on ideas. We called software a new art form, and its creators were software artists. We believed that interactive was better than passive media, and that one day “software worthy of the minds who use it” would be more important than traditional media like films and television. “We see farther,” we proclaimed, with faith that Moore’s Law, the engine of Silicon Valley, would one day provide the power to put “real life in a box.” We asked, “can a computer make you cry?” and invited the new faithful to “join us.” Almost thirty years have passed, and many of the dreams have come true. Videogames are now one of the most influential forms of media and have now surpassed traditional media like music and box office film in revenue. Game designers are renowned worldwide as creative leaders. Top universities have
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pioneered successful degrees in game development. In short, videogames, once considered a passing fad, are here to stay. EA Games EA Games Label The EA Games Label is home to the largest number of EA studios and development teams, which together create an expansive and diverse portfolio of games in such genres as action/adventure, role playing, racing, and first-person shooter. In addition to traditional packaged goods games, the EA Games Label also develops massively-multiplayer online and Play-4-Free which are persistent- state virtual worlds where thousands of other players can interact with one another.
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This note was uploaded on 02/17/2012 for the course SPM 5506 taught by Professor Staff during the Fall '10 term at University of Florida.

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ea - EA supports the Entertainment Software Ratings Board...

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