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Unformatted text preview: dropped calls, which he has been experiencing with T-Mobile. Second, he needs to put himself, his wife, and his son all on one family plan at an affordable price. Customers Intrests: Mr. Jones is an avid sports fan and loves movies and music as well. Hot Buttons: Hot buttons are price, coverage, and variety of devices available for purchase. Common Objections: 1) Why should I pay more for AT&T? 2) Why do other companys television commercials directly state that their coverage is better than AT&Ts? 3) Why should I get AT&T service if AT&T does not yet have 4G service? Value Analysis: Although AT&Ts price is higher than that of T-Mobile and Sprint and slightly more expensive than Verizon, AT&T can offer something that none of them can. AT&T is the only company that provides rollover minutes, which in the long run, will save the customer a lot of money....
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This note was uploaded on 02/17/2012 for the course AEB 3341 taught by Professor Wysocki during the Fall '04 term at University of Florida.
- Fall '04