1.22.09 pr - Model A systematic representation of an object...

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1/22/09 Model: “A systematic representation of an object or event in idealized and abstract form.” “Communication models are merely pictures; they’re even distorting pictures, because they stop or freeze and essentially dynamic interactive or transactive process – David Mortensen Models allow us to… 1. Clarify complexity 2. Ask questions, especially in new scenarios we have never experienced 3. Lead to new discoveries Uses of Communication Models: Karl W. Deutsch 1. Organizing 2. Heuristic 3. Predictive 4. Measuring Early endeavors - communication as an art (rhetorical and literature tradition) - propaganda effect during war times: magic bullet theory, developed through the idea that back in old Europe during the wars that when you learn of secret information its like a magic bullet, you will be shot - hierarchy: behavior-affect-cognition (labidge and Steiner) o argued that its easier to understand once something is recognized, in other words awareness o next you need to identify with what someone likes in order to push or
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1.22.09 pr - Model A systematic representation of an object...

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