01 a rhetorical perspective

01 a rhetorical perspective - 9/8/06 A Rhetorical...

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9/8/06 A Rhetorical Perspective What does it mean to look at something from a rhetoric perspective? What persuade and influence people The Canons of Rhetoric Invention – creation process, where ideas begin. Logos—logical, verifiable information Pathos—emotional argument Ethos—credibility appeal (who is the person, do you respect the person / source of message?) Organization – the structure chosen by the people making the message Style – the process that happens before the event begins, image / word choice Ie. If you want to advertise a soup, would you use a kid or a healthy person drinking the soup Delivery – the actual delivery of the message Memory – creating visual images in your memory, creating a vivid memory with someone When people create messages, they have an audience in mind How do we evaluate messages? Effects criteria—does it work? Ascetic perspective Ethical perspective 9/11/06 Commercials Humor Sex appeal Ethos appeal—creditability appeal (since who or who is using it, that product must be good)
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01 a rhetorical perspective - 9/8/06 A Rhetorical...

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