10 questions - • Counter hysteria 7 What is the message...

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Ten Questions: 1. What is the issue? Healthcare 2. What is the event? Address to congress 3. What is the impetus? (reason for this address) Oppositional hysteria 4. Who is the speaker? President Obama 5. Who is the audience? Mixed (congress, public, favorable, unfavorable) 6. What is the objective? Pass bill
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Unformatted text preview: • Counter hysteria 7. What is the message? • Specific text 8. What is the overarching strategy? • Reframe issue, establish middle ground 9. What are the specific strategies? 10. What is the history, what are the politics of this event? • Long American history...
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