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Unformatted text preview: The Paradigm Effect 4. What are the two things that paradigms do?: 1. Establish Boundaries 2. Provide Rules for Success 5. What is meant by the "going back to zero" rule?: When a paradigm shift occurs, the playing field is leveled so that everyone (even established companies) starts from ground zero. Past success guarantees nothing. 6. What is the "Paradigm Effect?": Paradigms act as filters, causing one to see that which fits the paradigm, and perhaps ignore data that doesn't fit the model. "What may be perfectly obvious to a person with one paradigm may be totally imperceptible to someone with another." 7. When the telephone was invented, the field was opened for anyone to succeed. It is interesting that Western Union, the big telecom company of that era, was not the one to succeed at telephony. This is an Example of:: "Going back to zero" Isys 201 Paradigms Study online at quizlet.com/_3l5nl...
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- Winter '09