6.media - Technicallyorganizedmeansofcommunication

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Technically organized means of communication Reaches large numbers of people quickly and efficiently Social institution with two functions: Economic – business profit Cultural – narrators of events, producers of meaning Information on important events Creators of social consciousness Socialization of citizens Promotes social integration Communication AND entertainment AND business
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Print – newspapers, magazines, books Electronic – radio, TV, movies, Internet 
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Constitutional Protection  First Amendment Freedom of the Press direct access to public  instrumental in shaping attitudes, values, and beliefs,  Universal Access to Public  Primary source of public information 25,000 outlets and TVs in almost every home 24 hour access Corporate Organization  All but NPR and PBS privately owned  Merger and Acquisitions = consolidation of power  25 corporations own 50% of media, especially newspapers
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Constitutional Protection  First Amendment Freedom of the Press direct access to public 
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This note was uploaded on 02/17/2012 for the course SOC 465 taught by Professor Kathleengray during the Fall '10 term at Pittsburgh.

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6.media - Technicallyorganizedmeansofcommunication

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