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Unformatted text preview: Describe a social situation where people have been tricked into compliance who counterfeits the principle of social proof ex. Santa Clause, etc. Political Campaigns Jim Jones Kool-Aid Unifying people, buy-in from social system, not the individual 22-January Principles 1. Liking 2. Reciprocity 3. Social Proof 4. Consistency 5. Scarcity 6. Authority 7. Clear Brand 8. Segments 9. Goal 10. Barrel 11. Media Strategy 12....
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- Fall '08