Marketing Notes

Marketing Notes - Intellectual curiosity Culture Sexual...

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01/13/2009 Segment: Age Urban/Rural Intelligence/Education level Race/Ethnic Political Application Economic Status/CS Gender Religion Nationality Sophistication/International experience - exposure to varied views => open mindedness Physical Appearance Independence Adopter Categories Community integration Community Isolation Individual membership Comms How get info
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Unformatted text preview: Intellectual curiosity Culture Sexual Preference Self-introspection 01/22/2009 Obama, Palin, Al Queda, Creationist, Zionism, Abstinence-only Principles 1. Liking 2. Reciprocity 3. Social Proof 4. Consistency 5. Scarcity 6. Authority 7. Clear Brand 8. Segments 9. Goal 10. Barrel (rewards and threats) Media Strategy...
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This note was uploaded on 02/19/2012 for the course BIP 390 taught by Professor Somebody during the Fall '08 term at Northwestern.

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Marketing Notes - Intellectual curiosity Culture Sexual...

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