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Mkt Group Project - Company The gaming system known as Xbox...

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Company The gaming system known as Xbox© emerged as an attempt by Microsoft to diversify its product line. The Microsoft Corporation dominates the software industry but it was feeling pressure from companies such as Sony and Nintendo to enter into the video game market. Microsoft was recently ranked 49 th on the Forbes Fortune 500 with sales of 13.3 billion. Microsoft’s self-described values are the following: As a company, and as individuals, we value integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect. We are committed to our customers and partners and have a passion for technology. We take on big challenges, and pride ourselves on seeing them through. We hold ourselves accountable to our customers, shareholders, partners, and employees by honoring our commitments, providing results, and striving for the highest quality. Bill Gates, founder and CEO of Microsoft Corp., was on site for the official launch of the first Xbox on the night of November 14, 2001.
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