Lecture 10_2-9-12(2)

Lecture 10_2-9-12(2) - Lecture 10 February 9, 2012...

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Lecture 10 February 9, 2012 Continuation of representation of gender in the media
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Announcements 2-9-12 Advertising Study closed for 3-point credit Option to reassign points to extra credit closed at 3:00pm today Quiz 2 available at 5:00pm today Exam 1 next Thursday: Chapters 1-5, Basow & Rubin, Syllabus
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Representation of Gender in the Media Pattern 1: Underrepresentation of females Pattern 2: Underrepresentation of specific groups of females Pattern 3: Portrayal of gender-based social roles Pattern 4: Depiction of female communion and male agency Pattern 5: Emphasis on female attractiveness and sexuality
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Socialization begins early
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Portrayal of gender- based social roles, e.g., women “should” be in the domestic domain
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Media images often depict a mixture of messages. For example, recognize the sexist reference to males?
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Media images often reinforce stereotypic roles & traits, e.g., low status, subservient, care-giver
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Be smaller, thinner…
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younger…
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This note was uploaded on 02/20/2012 for the course PYSC 310 taught by Professor Ms.fields during the Spring '12 term at South Carolina.

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Lecture 10_2-9-12(2) - Lecture 10 February 9, 2012...

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