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Lecture 7_ch2_Bb - Womens Lives A Psychological Exploration...

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Women’s Lives: A Psychological Exploration 2/e A Psychological Exploration 2/e A Psychological Exploration 2/e Claire A. Etaugh and Judith Bridges Prepared by Joan M. Ostrove, Macalester College This multimedia product and its contents are protected under copyright law. The following are prohibited by law: -any public performance or display, including transmission of any image over a network; -preparation of any derivative work, including the extraction, in whole or in part, of any image; -any rental, lease, or lending of the program.
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Chapter 2 Cultural Representation of Gender
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Stereotypes of Females & Males Females & Males The content of gender stereotypes Gender stereotypes: widely shared beliefs about the attributes of females and males Communion: traits stereotypically associated with women such as sympathy and warmth, which reflect a concern about other people Agency: traits stereotypically associated with men, such as achievement orientation and ambitiousness, which reflect a concern about accomplishing tasks
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The content of gender stereotypes (cont.) stereotypes (cont.) stereotypes (cont.) Some gender stereotypes remained relatively unchanged since the 1970s Attributes associated with the male stereotype are more highly regarded and considered more powerful in North American society (Fiske & Cuddy, 2006) Gender-related stereotypes can guide our expectations and interpretations of other people Gender-related stereotypes can guide choices we make about our own behavior There is a discrepancy between the traits North Americans regard as
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