Chapter_5_WSU_Bebe_Text_Summary - 1 Chapter5...

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1 Chapter 5 Analyzing Your Audience ** This is a chapter you MUST carefully READ and know very well for the final! ** Becoming an Audience-Centered Speaker In public speaking, the receiver is the audience, and the audience is the reason for a speech. Consciousness of your audience is important as you select a topic, determine the purpose of  your speech, develop central idea, generate main ideas, gather supporting material, rehearse,  and deliver!  Think of the audience as individuals with unique viewpoints and not one big mass of people. Your challenge as an audience-centered speaker is to find out as much as you can about these  individuals.  How to become an audience centered speaker: 1) Gather information about your audience (observing, asking general ?s, or a    formal survey)  2) Analyze the information you gather (categorize and determine listener’s  psychological profile, and occasion)  3) Use this information to ethically adapt to the listeners (each message you deliver  should consider the audience’s background).  Gather Information about Your Audience There are 2 approaches you can take to gathering information about your audience an informal one  and a formal one. G ATHERING  I NFORMATION  I NFORMALLY Observe the audience members and ask questions before you speak.  Helpful in assessing obvious demographic characteristics.  Demographics  are statistical information on population characteristics such as age, race,  gender, sexual orientation, education level, and ideological or religious views of the audience.  G ATHERING  I NFORMATION  F ORMALLY Conducting a formal survey of your listeners  A survey allows you to gather both demographic info and info about what audience members  like or dislike, believe to be true or false, or think is good or bad about topic you discuss. To gather useful information about audience members’ attitudes, beliefs, and values, you can  ask 2 types of questions: 1) Open-ended questions  allow for unrestricted answers, without limiting answers to  choices or alternatives. (used for detailed information, ex: essays) 2) Closed-ended questions:  offer alternatives from which to choose, like T/F,  agree/disagree, or multiple choice questions. ANALYZE INFORMATION ABOUT YOUR AUDIENCE
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2 Audience analysis  is the process of examining information about the listeners who will hear  your speech. That analysis helps you adapt your message so that your listeners will respond as you wish.
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This note was uploaded on 02/15/2012 for the course ENGLISH 100 taught by Professor Sarah during the Spring '07 term at California State University Los Angeles .

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Chapter_5_WSU_Bebe_Text_Summary - 1 Chapter5...

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