A00799699 Humberto Garza Informe de Mercadotecnia Chicago

A00799699 Humberto Garza Informe de Mercadotecnia Chicago -...

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Unformatted text preview: Humberto Garza de la Garza 29-Aug-07 M e d ia L o ft C h ic a g o Q u a r te r ly M a r k e tin g R e p o r t This report details the regional marketing activities of the MediaLoft Chicago store during the last quarter. Information on publications, advertising, classes, workshops, surveys, and events, including author events and conferences, is included here. For more comprehensive information on these and other marketing efforts, please contact the marketing department at the MediaLoft Chicago store. Advertising Regional advertising for MediaLoft Chicago was aimed primarily at online shoppers this quarter. Major advertising expenditures are detailed below. Ad Cost Chicago Sun-Times page ad for 2 weeks ...................................$12,000 Chicagomag.com banner ad for 4 weeks .......................................$15,000 Billboards in 3 locations for 4 weeks .............................................$10,000 Events MediaLoft Chicago continued its tradition of lunchtime caf concerts, author readings,...
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This note was uploaded on 02/15/2012 for the course ENGINEER 100 taught by Professor Joel during the Spring '12 term at Birla Institute of Technology & Science.

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A00799699 Humberto Garza Informe de Mercadotecnia Chicago -...

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