A00799699 Humberto Garza eMediaD - eMedia Proposed...

Info iconThis preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: eMedia Proposed Marketing Plan Humberto Garza Director of Internet Services "All Media...All the Time" Product Definition Internet Media provider Music and videos Articles and trade papers Historical papers archive Publishing service Papers Articles Books Games and more… 2 Competition The big picture Bookstores E-sites Media services Performance ratings Position Stability B E Price M Performance 3 Market Summary Changes in market share, costs, pricing, and competition Mass Adopters Number of Early Adopters customers Late Adopters Time 4 Packaging & Fulfillment Product Positioning Pricing Look Fulfillment issues COGs Cost of goods vs. materials 5 Distribution Distribution plan and strategy Distribution channels National International Distribution operations eMedia unit responsibilities Schedules 6 Pricing Plans Basico Estandar Premium Pago por evento Máximo 12 descargas por Sin limite de descargas mes por mes Rango de precio: De $1.99 a $7.99 $11.95 $19.95 7 Promotion & Marketing Launch plan Marketing Product announcement Karen Santos Promotions Internet/Direct mail Stores 8 Sales Outlook 9 THANK YOU! MediaLoft Our Partners The eMedia unit 10 ...
View Full Document

Page1 / 10

A00799699 Humberto Garza eMediaD - eMedia Proposed...

This preview shows document pages 1 - 10. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online